Aerie Label
An editorial fashion brand platform built for discovery and conversion
Background
The Challenge
Aerie Label wanted to launch a digital presence that felt as considered as their clothing. Off-the-shelf solutions lacked the editorial quality the brand demanded.
Project Goals
- Create an editorial-quality fashion e-commerce experience
- Showcase collections with high-impact photography
- Build a seamless product discovery and checkout flow
- Establish strong brand identity through typography and layout
- Optimise mobile shopping experience
What We Integrated
How We Solved It
Our Approach
Designed and built a bespoke fashion platform with editorial-grade layouts, smooth animations, and a frictionless checkout that converts browsers into buyers.
Crafted a grid-based editorial layout inspired by print fashion magazines with oversized typography
Built collection pages with intelligent filtering, colour swatches, and size availability indicators
Implemented a persistent mini-cart with Shopify Storefront API for real-time inventory
Optimised all images via Cloudinary with responsive sizes for fast mobile loading
Technologies Used
Capabilities
What We Built
Every feature was designed to solve a real user problem and deliver measurable business value.
Editorial Collections
Magazine-style collection pages with full-bleed imagery and campaign copy.
Smart Filtering
Filter by size, colour, category, and price with instant client-side results.
Persistent Cart
Live cart synced with Shopify inventory, retaining items across sessions.
Lookbook
Seasonal lookbook pages with shoppable product tags on editorial photography.
Size Guide
Interactive size guide with measurement converters and fit recommendations.
Mobile Commerce
Thumb-friendly navigation, swipe gestures, and native payment sheet support.