Cindr
A high-converting SaaS product landing page with feature showcases and clear pricing
Background
The Challenge
Cindr had a great product but their existing landing page was converting at below-industry-average rates. The design felt dated and the value proposition was buried behind feature lists rather than leading with outcomes.
Project Goals
- Redesign landing page to maximise free trial sign-up conversion
- Communicate value proposition in under 5 seconds
- Showcase product UI with interactive demo or live preview
- Build trust through social proof, press logos, and customer results
- A/B test pricing page presentation
What We Integrated
How We Solved It
Our Approach
Built a conversion-engineered landing page with outcome-first messaging, an interactive product preview, and a pricing section that increased trial sign-up rates significantly above baseline.
Restructured the information architecture around outcomes rather than features — leading with customer results
Built an interactive product UI preview using React state to simulate key product interactions inline
Designed a social proof section with customer logos, usage statistics, and micro-testimonials throughout
Implemented a pricing comparison table with annual/monthly toggle and feature comparison matrix
Technologies Used
Capabilities
What We Built
Every feature was designed to solve a real user problem and deliver measurable business value.
Outcome-first Hero
Hero section leads with customer results and time-to-value rather than feature descriptions.
Interactive Preview
Inline product simulation lets visitors try core product interactions without signing up.
Social Proof Rail
Customer logo bar, usage counters, and micro-testimonials distributed throughout the page.
Pricing Toggle
Annual/monthly pricing switch with clearly highlighted savings and plan comparison.
Feature Comparison
Structured plan vs plan feature matrix for considered purchase evaluation.
Exit Intent
Smart exit-intent prompt with special offer for visitors about to leave without converting.