Flint & Stitch
A conversion-focused premium apparel storefront with clean design and smooth checkout
Background
The Challenge
Flint & Stitch had strong products but a dated, slow Shopify theme that was losing sales at the cart stage. They needed a premium storefront that reflected their craftsmanship positioning.
Project Goals
- Replace underperforming Shopify theme with a custom storefront
- Reduce cart abandonment through a streamlined checkout
- Communicate brand craftsmanship through design detail
- Improve page load times across all devices
- Integrate with existing Shopify backend without re-platforming
What We Integrated
How We Solved It
Our Approach
Built a headless Shopify storefront using the Storefront API with a premium product experience, faster load times, and a checkout flow that cut abandonment by a third.
Developed a headless Next.js storefront consuming Shopify Storefront API via GraphQL
Designed product pages with fabric detail photography, care guides, and craftsmanship narratives
Streamlined checkout to two steps with saved addresses, express payments, and order confirmation
Achieved sub-2s LCP through image optimisation, edge caching, and lazy loading
Technologies Used
Capabilities
What We Built
Every feature was designed to solve a real user problem and deliver measurable business value.
Headless Commerce
Decoupled frontend with Shopify backend gives full design freedom with proven commerce reliability.
Product Storytelling
Fabric detail photography, material specifications, and craftsmanship narratives on every product page.
Streamlined Checkout
Two-step checkout with Apple Pay, Google Pay, and address autocomplete reduces abandonment.
Wishlist & Save
Persistent wishlist stored in localStorage allows shoppers to save and return to favourite items.
Size & Fit Guide
Detailed size charts with body measurement instructions improve purchase confidence.
Related Products
Intelligent cross-sell recommendations based on category and style affinity.