Humus Skin
A natural skincare brand platform built around ingredient transparency and sustainability
Background
The Challenge
Humus Skin's clean beauty positioning was being undermined by a generic Shopify theme that looked identical to hundreds of other beauty brands. They needed a platform that communicated their sustainability values as strongly as their product efficacy.
Project Goals
- Create a brand identity-led e-commerce experience
- Communicate ingredient transparency and sustainability credentials
- Build a subscription commerce offering for recurring revenue
- Drive traffic through sustainability content SEO
- Differentiate from mass-market clean beauty brands
What We Integrated
How We Solved It
Our Approach
Built an earthy, ingredient-forward brand platform with a full sustainability hub, transparent ingredient sourcing pages, and a subscription layer that converts first-time buyers into subscribers.
Designed an earthy, natural aesthetic with botanical photography, handwritten accents, and natural material textures
Built a full ingredient transparency database where shoppers can verify every ingredient in every formula
Created a sustainability hub with impact reports, packaging recycling programme, and supplier certifications
Implemented a subscription + save flow that rewards subscription sign-ups with discounts and free shipping
Technologies Used
Capabilities
What We Built
Every feature was designed to solve a real user problem and deliver measurable business value.
Ingredient Database
Full transparency: every product ingredient explained with sourcing origin and function.
Sustainability Hub
Impact metrics, packaging recyclability, carbon offset programme, and supplier ethics.
Subscribe & Save
Flexible subscription plans with discount tiers and one-click pause or cancel.
Skin Type Quiz
Short personalisation quiz that recommends a routine based on skin type and concerns.
Bundle Builder
Routine bundle creator with automatic bundle discount applied at checkout.
Returns & Recycling
Empty packaging return scheme with credit towards next order for sustainability actions.