Marrow Coffee
A specialty coffee brand site that tells the full story from bean to cup
Background
The Challenge
Marrow Coffee had an exceptional product with a loyal community but a website that didn't reflect their craft or drive online subscriptions. They needed a platform that communicated quality and converted visitors into subscribers.
Project Goals
- Build a brand-driven site that tells the sourcing and craft story
- Launch online coffee subscription with flexible plans
- Create educational brew guides to build community
- Drive direct-to-consumer sales beyond their café
- Optimise for local and specialty coffee search terms
What We Integrated
How We Solved It
Our Approach
Delivered a rich, sensory brand website with a subscription commerce layer, educational brew content, and origin storytelling that turned casual visitors into loyal subscribers.
Designed a warm, tactile aesthetic with earthy tones, texture overlays, and artisan photography
Built a subscription selection flow with grind options, frequency, and bag size preferences
Created a brew guide library with video embeds, equipment links, and step-by-step cards
Implemented SEO-optimised origin stories for each coffee estate to drive long-tail search traffic
Technologies Used
Capabilities
What We Built
Every feature was designed to solve a real user problem and deliver measurable business value.
Coffee Subscriptions
Flexible subscription plans with grind choice, frequency, and bag size — managed via Shopify.
Origin Stories
Dedicated pages for each farm estate with altitude, process, and tasting note details.
Brew Guides
Step-by-step guides for pour-over, espresso, AeroPress, and cold brew methods.
Shop & Merchandise
Equipment, merchandise, and one-off bag purchases alongside subscription options.
Tasting Notes
Flavour wheel visualisations and cupping scores for each single-origin offering.
Café Finder
Map of stockist cafés and wholesale partners stocking Marrow Coffee.